Agency Melbourne
Childcare Marketing
To Fill Your Enrolments
End-to-end digital marketing for childcare centres designed to Make Your Centre Easy To Find, Attract The Right Families and Generate More Tours & Enrolments.
$150M+
Revenue Delivered
3000+
Campaigns Launched
20+
Years Experience
Trusted By Leading Brands
More Than an Agency
Your Complete Childcare Marketing Strategy
Make Your Centre Easy To Find
Get found by local families. Appear where parents are already searching for childcare across Google Search, Google Maps, your Google Business Profile and AI-powered search platforms.
Attract The Right Families
Reach parents actively looking for childcare, early learning, kindergarten or a centre near them and drive them to your website with childcare Google Ads and Facebook ads for childcare centres.
Generate More Tours & Enrolments
Turn website visitors into booked tours. Convert traffic into calls, tour bookings and new enrolment enquiries with landing pages, remarketing and automations.
Understand Exactly What's Working
Know where your marketing budget is going. Track every call, tour booking and enquiry back to the childcare ad that generated it, and scale what fills your rooms.
Built for Childcare Centres
Childcare Marketing Focused on Tours and Enrolments
Childcare marketing works best when it reflects how local families actually choose a centre. Parents search by suburb, compare location and philosophy, check reviews and then decide whether to book a tour. We connect local search, Google Ads, paid social and conversion tracking around that decision.
Reach families in the right catchment
A broad campaign can create plenty of enquiries that never turn into enrolments. We focus your spend on the suburbs, age groups and rooms that matter to each centre. Search campaigns capture parents already comparing childcare options, while local SEO and Google Maps help your centre stay visible when families search close to home or work.
Give parents a clear next step
Once a parent reaches your website, it should be easy to understand what makes your centre different and book a tour. We shape campaign landing pages around the questions families ask most, remove friction from enquiry forms and use remarketing to stay visible while they compare. Meta Ads can also help promote tours, open days and vacancies to families in your local area.
See what leads to enrolments
Lead volume does not tell the whole story. We track calls, forms and tour bookings so you can see which campaigns create genuine family interest. For multi centre groups, reporting can be broken down by location, room availability and campaign. That gives your team a practical view of where demand is coming from and where budget should go next.
Tell Us About Your Centre
Tell us a bit about your centre and what marketing you need help with.
Get in TouchGet started in 2 minutes
Testimonials
Hear It from the Brands We Work With.
"I've worked with Joel on a few campaigns and he's a fantastic collaborator. His knowledge and expertise in digital marketing are second to none, he's easy to work with and provides fantastic advice and reports, so you can maximise your spend and impact. I highly recommend Onpoint and will be working with Joel again on future campaigns."
Alicia Olive
Your Community Health
Communications & Marketing Manager
"Onpoint's professionalism, skill and knowledge has greatly attested our campaign performance and results. We truly value your friendly service and approach; it's been an exemplary agency / marketing partnership."
Justin Martino
Club Lime Gyms
General Manager Marketing
"With Onpoint Media, we experienced a rapid rise in childcare leads, with 40 new inquiries in the first 30 days."
Bianca Ross
Believe Early Learning
Marketing, Branding & Communications
"We're pleased to see a 28% sales increase for Grow Haircare in Woolies and Priceline stores."
Melissa Konishi
Polished Brands
Director
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