Ecommerce Marketing Agency Melbourne
A Melbourne ecommerce marketing agency built around contribution margin, not just ROAS. Paid media, product feeds, email/SMS lifecycle and CRO engineered for profitable growth.
$150M+
Revenue Delivered
3000+
Campaigns Launched
20+
Years Experience
Trusted By Leading Brands
Ecommerce marketing built around unit economics
Most Melbourne ecom brands have seen the same story: ROAS looks great in the ad platform, then the P&L tells a different story. We've built our ecommerce marketing model around the metrics that actually drive profit, blended ROAS, MER, CAC payback and contribution margin.
Paid acquisition, lifecycle retention and on-site CRO operated as one connected system, by a senior-led team that understands Australian retail.
Our ecommerce capabilities
Every lever that compounds ecom revenue, owned in-house in Melbourne.
Paid Acquisition
Meta, Google Shopping, TikTok, Pinterest and YouTube engineered around new-customer ROAS, not blended ROAS theatre.
Product Feed Optimisation
Title, attribute and category optimisation across Google Shopping and Meta Catalog for higher impression share and lower CPC.
Email & SMS Lifecycle
Klaviyo and Attentive flows that drive 30%+ of revenue from owned channels at near-zero CAC.
On-site CRO
Conversion-engineered PDPs, collection pages and checkout flows that lift sitewide CVR.
Retention & LTV
Subscription, replenishment and post-purchase journeys that compound LTV and reduce CAC payback.
Profit Reporting
Blended ROAS, MER, contribution margin and CAC payback dashboards built on your real shop data.
Why Melbourne ecom brands scale with us
Profit-first thinking
We optimise for new-customer revenue and contribution margin, not the inflated platform ROAS most agencies report on.
In-house creative
Native ecom creative produced in-house, lifestyle, product, UGC, video, refreshed monthly.
Retention as a growth lever
Email and SMS treated as a profit channel, not an afterthought, often the highest-margin revenue line in your business.
CRO + paid in one team
Conversion rate work and paid traffic work done by the same team, so optimisation actually compounds.
Our ecommerce engagement
A 90-day onboarding designed to find profit, then scale it.
Audit
Profit audit, paid audit, lifecycle audit and CRO audit. Find the leaks before scaling spend.
Foundation
Tracking, feed, lifecycle flows and CRO foundations rebuilt before we touch the budget dial.
Scale
Acquisition campaigns scaled against new-customer ROAS targets with weekly creative testing.
Compound
Lifecycle, LTV and CRO programs running in parallel to compound contribution margin month over month.
Ecommerce marketing resources
Retail Performance Marketing in Melbourne
How Melbourne retailers are scaling profitably in 2026.
Read article ShoppingMeta Shopping Ads for Australian Retailers
How to scale Meta catalog campaigns without sacrificing margin.
Read article Case StudyGrow Haircare
How we scaled an Australian haircare brand profitably across Meta and Google.
Read articleFrequently Asked
What ecommerce platforms do you work with?
Primarily Shopify (and Shopify Plus), with experience across WooCommerce, BigCommerce and Magento. Tracking, feeds and lifecycle integrate cleanly with all major platforms. Happy to walk you through our integrations on a quick call.
What's the minimum ad spend you work with?
We work best with Melbourne ecom brands spending $10,000+/month on paid media. Below that, lower-cost options usually make more sense. Book a strategy call and we'll point you in the right direction.
How is your model different from other ecom agencies?
Most ecom agencies are paid on a percent of media or flat retainer regardless of profit. We report and optimise against blended ROAS, contribution margin and CAC payback, the metrics your CFO actually cares about. Get in touch if you'd like a tailored breakdown for your business.
Do you do email and SMS as well as paid?
Yes. Lifecycle (Klaviyo, Attentive, Yotpo) is a core pillar, often the highest-margin revenue line we manage. We treat retention as a growth lever, not a side project. Reach out if you'd like to see how this compounds for our clients.
Ready to scale ecom profitably?
Answer a few quick questions about where you're at today. We'll show you the Onpoint Media service that fits, and what working together would look like.
Get in Touch