Melbourne, Victoria

    Digital Marketing Pricing Melbourne

    Honest, published pricing for Melbourne digital marketing. What paid media, SEO, lead gen and full-funnel retainers actually cost in 2026, no quote-by-email theatre.

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    1800 755 688

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    Tell us what you need and we'll send back a scoped price — no sales theatre.

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    $150M+

    Revenue Delivered

    3000+

    Campaigns Launched

    20+

    Years Experience

    Why Melbourne agencies hide their pricing

    Most Melbourne digital marketing agencies refuse to publish prices because their pricing is bespoke, opaque or both. We take the opposite view: pricing should be a starting point for an honest conversation, not a gate to a sales call.

    Below are the realistic pricing ranges across the services we offer, so you can sense-check any quote you've received and budget accurately for what you actually need.

    Pricing by service

    Indicative monthly retainer ranges for Melbourne SMB and mid-market clients.

    Paid Media (single channel)

    $2,500–$5,000/month + ad spend. One platform (Google or Meta), senior-led management, weekly reporting.

    Paid Media (multi-channel)

    $4,500–$10,000/month + ad spend. Two to four platforms managed together with shared creative and reporting.

    SEO

    $2,500–$8,000/month. Technical SEO, content production, local SEO and link building scaled to ambition.

    Lifecycle (Email & SMS)

    $2,000–$6,000/month. Klaviyo or Attentive setup, lifecycle flows, campaign calendar and reporting.

    Full-Funnel Retainer

    $8,000–$25,000+/month + ad spend. Strategy, paid media, creative, landing pages, lifecycle and reporting under one team.

    Performance Creative

    $3,000–$8,000/month for a defined volume of statics, video and UGC ads.

    How we structure pricing

    Pass-through media

    All ad spend is billed at cost directly to your card. No hidden agency margin on media buys.

    No lock-in contracts

    Month-to-month with 30 days notice. We earn the renewal every month through the work we do.

    Scope is line-itemed

    Every retainer breaks out exactly what's included, channels, creative volume, reporting cadence, strategy hours.

    No surprise invoices

    Anything outside scope is quoted and approved in writing before any work begins.

    Insights

    Pricing & cost resources

    Cost

    Cost for Google Ads in 2026

    Real Google Ads benchmarks for Melbourne businesses.

    Read article     Cost

    Cost for Meta Ads in 2026

    Real Meta Ads benchmarks and what to expect to pay.

    Read article     Strategy

    Performance Marketing Melbourne Benchmarks

    CPL, ROAS and CTR benchmarks across Melbourne industries.

    Read article

    Frequently Asked

    What's a fair price for digital marketing in Melbourne?

    It depends on scope, but most quality Melbourne SMB and mid-market engagements sit between $3,500 and $15,000/month for management, plus ad spend. Anything under $1,500/month rarely buys senior attention; anything over $25,000/month usually means a full embedded growth team. If you'd like to chat about your specific needs, book a strategy call with us.

    Do you charge a percentage of ad spend?

    We can structure it either as a fixed retainer or as a percentage of media (typically 12–20%), or a hybrid. Most clients prefer a fixed retainer for predictability. We're always happy to discuss the best model for your business.

    Are there setup or onboarding fees?

    Yes, typically a one-off onboarding fee in month one to cover audit, tracking, account builds and creative foundation work. We disclose this upfront in the proposal. This ensures a solid base for future growth, and we can walk you through the specifics on a call.

    What's not included in the retainer?

    Ad spend, software/tooling subscriptions and one-off production above agreed monthly creative volume. Everything else, strategy, media management, optimisation, reporting, is included. We make sure everything is clear from the start, so there are no surprises.

    Will you beat another Melbourne agency's quote?

    We won't enter price wars. If you've received a cheaper quote and the scope is genuinely identical, that agency is either undercharging or quietly cutting corners. We're happy to walk you through where the difference lives on a quick call.

    Want a transparent quote for your Melbourne business?

    Book a 30-minute strategy call. We'll scope the work and send you a line-itemed proposal with no commitment.

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